Article: Bars are investing in clear ice

I came across an article this week about the rise of clear ice in India bars. It was authored by Shivani Kagti, of the Bangalore Mirror Bureau. Clear ice is taking the world by storm!

"So, why go through all this trouble to make ice? The primary reason is to ensure that ice doesn’t melt easily and dilute your drink. To prove his point, Matmary hands me two glasses of Old Fashioned – one with a single large block of ice and another with three or four smaller cubes. Five minutes later, there is a noticeable change in the liquid levels of both the drinks. The smaller cubes are melting faster, increasing the water levels in the drink. Trying a sip of each drink, one can now taste the difference as well. While the cocktail with a single block of ice still tastes the same as my first sip, the second one has watered down considerably. As Pravesh Pandey, co-founder of Byg Brewski, explains, the lesser surface area of ice is exposed to the drink, the slower it will melt."

Read the article

...I mean, that's one of the reasons! The other reason is that it just looks amazing! :)